Marketing Brief: Leads, Not Sales, Drive Online Marketing
According to a study by eMarketer, lead generation outperforms almost every other marketing objective, including retention and brand awareness. Why is lead generation so important to online marketers? It's because the buying cycle has fundamentally changed. Companies...
Saving Carts: How to Decrease Shopping Cart Abandonment
If there's one issue that's still a huge problem for e-commerce companies, it's shopping cart abandonment. Search Engine Land reports that shopping cart abandonment rates are a staggering 75% across the board, but other research firms have estimated that the number...
Marketing Brief: Is Your Search Advertising Working For You?
The average return on investment seen by B2B advertisers using search marketing is 7:1, according to research by McKinsey & Co. No wonder so many B2B companies are considering starting or have started a search marketing program. Search marketing becomes even more...
Client Spotlight: Havaianas
Search, analytics and email have all played enormous roles in revolutionizing the e-commerce business over the last 10 years. Online retailers have especially benefited from the influx of search traffic and the rise and continued dominance of email, since both of...
Marketing Brief: Are You Losing Thousands With Poor Search Placement?
As a company that specializes in search marketing, we know how integral search is - especially for B2B companies. Being the first Google result for a keyword or phrase can boost your traffic by 34.5%. That's the percentage of searchers who click on the first result,...
Case Study: STERIS Uses Email to Improve Customer Service
STERIS Corporation isn't new to online marketing. They've been utilizing search, analytics and email since 2008 to increase RFQs (request for quotes) through Endai's proprietary Playbook™ methodology - a process that has generated $45 million worth of opportunity to...
Marketing Briefs: Building Innovative Strategy on Solid Foundations
B2B online marketing is accelerating and changing at an incredibly rapid pace. According to MarketingSherpa.com, 2012 will be another year of intense flurry and innovation, from video content in email marketing campaigns to advanced lead segmentation and...
Marketing Brief: Does Your Message Break Through the Noise?
The digital space is constantly growing and changing. Given that constantly changing landscape, the "batch and blast" approach to email marketing is being rendered less and less effective. Putting out a message and hoping it finds its way to the inbox of future...
Converting Traffic From Pinterest into Paying Customers
10 Million. That's the number of people using Pinterest to share photos, products and other things they like. The social sharing site has quickly risen in rank over the last few years, and now holds the title of the third largest social network. What is Pinterest?...
4 New GA v5 Features That Make a Big Impact on Analytics
Last month, Google updated their analytics suite with a few highly anticipated additions, doing more than simply refining the application's look and feel with its update to GA version 5. This latest release has finally introduced the public to several features that...