The digital space is constantly growing and changing. Given that constantly changing landscape, the “batch and blast” approach to email marketing is being rendered less and less effective. Putting out a message and hoping it finds its way to the inbox of...
10 Million. That’s the number of people using Pinterest to share photos, products and other things they like. The social sharing site has quickly risen in rank over the last few years, and now holds the title of the third largest social network. What is...
Social media and big data: two of 2012’s biggest buzzwords in B2B marketing. With so much attention being thrust onto both, it’s a little shocking to see how few businesses are tracking the impact of social traffic both on and off their website. One of the...
Next time you’re logged into Facebook or Google+, do a search and see if you notice anything different. Your friends may be recommending great restaurants to eat at, commenting on an interesting article, or even sharing YouTube videos of your favorite song. If...
Social media refers to environments where people are interacting, communicating, sharing information and creating profiles. These may include, and are not limited to, social networks, blogs, social games and consumer commenting sites (reviewing and rating products)....
Think about it, how do you send your friend an article that really interested you? Probably by email or as a post on their wall, right? Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability...
