B2B online marketing is accelerating and changing at an incredibly rapid pace. According to MarketingSherpa.com, 2012 will be another year of intense flurry and innovation, from video content in email marketing campaigns to advanced lead segmentation and qualification.
They even reached out to a handful of industry experts to find out what the six most important online marketing tactics will be for B2B marketers in 2012. The results:
1. Lead nurturing
2. Lead scoring for prospects
3. Lead generation through social media
4. Market research
5. Inbound marketing through organic traffic with keyword campaigns
6. Personalized and highly targeted messaging
They also report that B2B companies prefer allocating a larger percentage of their budget towards traditional tactics, at the risk of stifling marketing innovation and new lead generation. However, with a smart online marketing strategy that focuses on acquiring, converting and growing new customers, you don’t have to choose between the two.