As a company that specializes in search marketing, we know how integral search is – especially for B2B companies. Being the first Google result for a keyword or phrase can boost your traffic by 34.5%. That’s the percentage of searchers who click on the first result, and it’s almost as much as the combined results of number 2 through 5, according to a study released by Chitika.

What this means for businesses is that if you are not showing up on top, your potential customers don’t know you exist. Even with B2B businesses, 70% of buyers begin the process by searching for information. While it’s possible to pull a potential customer in later in the sales process, missing out on catching him in the very beginning stages of search means that your company has to fight an uphill battle.