Google Analytics: Easier Access to Reports
Recently, the Google Analytics team announced a new feature called Shortcuts. http://analytics.blogspot.com/2012/08/get-to-your-data-faster-announcing.html Most of us who use Google Analytics on a daily basis have a specific report they always look at, with the same...
Marketing Brief: What is your best lead generation tool?
A recent study published on Marketing Charts showed that 23% of top B2B marketers rate their corporate website as their top lead-generation tool, while 41% cite referrals and personal connections. If you're in the former group, a strong analytics and tracking system...
The Good and The Bad of Customer Testimonials
Few things put customers as at-ease with using a brand as a testimonial from another customer. Some studies peg the boost to conversion rates at as high as 200%, though most caution that a 25-50% increase is more likely. With these kinds of numbers, marketers should...
Does Your Sales Funnel End In A Bigger Bottom Line?
A recent study from MarketingSherpa showed that 68% of B2B companies haven't yet identified their sales funnel, and 76% of B2B marketers don't use any type of marketing automation. When studies routinely show that marketing automation consistently increases...
Can Birthday Emails Boost Revenues?
Customized emails for customers have been a popular way for companies to build trust. Yet, many marketers seem torn on whether or not these types of personalized automated messages are beneficial. That's surprising since a large amount of data seems to suggest that...
Marketing Brief: All Leads Aren’t Created Equal. Can Your Process Tell Which Ones Matter?
150%. That's the difference in conversion rates between organizations that have thorough strategic SEO plans in place and those that don't. In a report published by MarketingSherpa, respondents that had a detailed process for performing search engine optimization and...
6 Tips for Using Animated GIFs in Email Messages
Sometimes, a technology emerges long before the world is ready for it. Usually, when this happens, the technology languishes and disappears, but occasionally it stubbornly sticks around long enough to be truly useful. Such is the case with animated gif images, those...
The ROI of Search: Are Your Search Results Working As Hard As They Should?
What does it take to get the most out of search marketing? It definitely takes being at the top of search results, but it hardly ends there. 88% of searchers click on a link if their exact searched for term appears in the results. 48% click if a brand appears more...
Marketing Brief: Are Your Analytics Increasing Your ROI?
According to a 2012 study by AMR International, annual growth of U.S. B2B online marketing spend is expected to reach 14% by the end of 2012. Surprisingly though, only 50% of current B2B marketers formally analyze their metrics to judge ROI. That's unfortunate since...
Recession-Proofing Your Marketing
Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and...