150%. That’s the difference in conversion rates between organizations that have thorough strategic SEO plans in place and those that don’t.

In a report published by MarketingSherpa, respondents that had a detailed process for performing search engine optimization and inbound marketing not only had 2 and a half times more leads than companies that didn’t, they also rated the leads they received as being 900% more likely to be “highest quality”. In fact, organizations that have a proven process for inbound lead generation have almost completely filtered out low-quality leads altogether.

Having a road map for your SEO efforts will radically improve the quality and conversion of inbound leads for your company, and as such it’s becoming a must-have in today’s competitive marketplace.