What does it take to get the most out of search marketing? It definitely takes being at the top of search results, but it hardly ends there. 88% of searchers click on a link if their exact searched for term appears in the results. 48% click if a brand appears more than once on a search results page.

These statistics, from a report by ROI Research and published at MediaPost, show how vital it is to understand what your customers are looking for and what they’re finding. An in-depth understanding of your targets makes the ROI on your search efforts significantly higher.