Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and retention as the key strengths of email.

When economic conditions force contraction or slow growth, it becomes absolutely critical to extend the value of each and every customer you have. We’ve spent years developing our email services to get the most out of each customer, whether that be by increasing average order size or increasing total orders. Because while focusing purely on top-of-funnel activities will get you more customers, focusing on getting the most out of each and every potential lead over their entire lifetime is a much safer and more efficient bet in the long run.