Google Analytics: More Rows!
One of the more common questions we've received in the past with Google Analytics reporting is, "Is there any way to download more than 500 rows of data at once?" Well, it looks like the good folks over at Google have finally caved in and increased the number of rows...
Google Analytics: Big Change to Home Screen
For those of you that are up bright and early this morning, you'll notice that there has been a pretty big change to the Home screen when you log into Google Analytics. 1) "Show Metrics" Button Clicking on this button will reveal Visits, Avg. Session Time, Bounce Rate...
Google Analytics Consulting: Adding Value and Meaning to Your Data
The main goal of Google Analytics Consulting is to provide its users meaningful data. The idea is that once users have that data in front of them, they can use it to make more informed decisions. Goals unique to each business that use a Google Analytics Consulting...
Google Analytics: Easier Access to Reports Round 2
Many of you may have noticed a new search box in the Google Analytics interface, at the top of the report navigation. This is actually a new feature that allows you to search for and directly jump to a specific report. Here's how it works: 1) Start typing a search...
Google Analytics: Expanded Export Options
It looks like Google Analytics just pushed a minor update to the reporting interface. Specifically, they have expanded the options available for exporting reports. The new options added are "Excel (XLSX)" and "Google Spreadsheets." With the Excel format,...
Google Analytics: Multi-Channel Funnels
Most marketers in today's world utilize more than one advertising medium. They might use display ads to drive initial awareness, paid search to drive initial purchases, and email to drive repeat visits. Most web analytics tools, including Google Analytics, will...
Improved Attribution Modeling with Google Analytics
When Google Analytics added multi-channel funnel reports, it gave marketers insight into the true conversion paths of their customers, not just the last click. Today, the Google Analytics team announced that they will be making a multi-channel attribution tool...
Universal Analytics and the Death of the Google Analytics Cookie
The Google Analytics team just made a big announcement at the Certified Partner summit - a major overhaul of the Google Analytics platform that they are currently developing and testing. It encompasses four major areas: 1. A new measurement protocol Instead of...
Marketing Brief: How Much is Your Email Worth?
Marketing Sherpa reports that only 1 in 4 organizations have a reliable method in place for quantifying the ROI for their email marketing. In fact, healthcare companies trailed most other business sectors in the study, with only 21% recording ROI reliably. The problem...
Marketing Brief: Never Lose Another Email List Subscriber Again
Acquiring new business is a critical function of web analytics and tracking, but equally important is maintaining existing customers and growing their lifetime value. Integral to that is measuring and drawing insights from how they interact with your corporate...