Creating Useful Dashboards for GA
One of the main benefits, but also downsides of Google Analytics, is just how much data is collected. You have the ability to find the answers to the majority of your questions about your website and its visitors by using this tool. Find being the operative word...
Adwords/Analytics Discrepancy- don’t worry!
On February 13-16th, 2009 a small number of Google Analytics accounts did not have their cost data imported from their AdWords accountproperly. Don't fret! Google is aware of the problem and will be reprocessing the data. It will be restored to affected accounts in...
Using Video to Promote Your Business
Are you viewing more video online lately? The answer is probably yes and statistics say so is everyone else. comScore reports that U.S. online video viewing surged 13% in Record-Setting December '08. In December of '08, there were over 14 BILLION videos viewed...
Email Marketing Fundamentals
I've written and spoken extensively on email marketing. Perhaps one of the most Before you click send on your next email marketing campaign, consider the following fundamentals that will make your email campaign perform better, and also help you better serve the...
Is Social Media Worth Your Time
Everyone just said "of course". And of course, I agree. With that said,you need to ask yourselve how much time are you spending contributing to blogs, updating your FaceBook page or uploading images to Flickr. Networking has always been a credible source for leads...
Call for Questions: Google Analytics Configuration and Advanced Features
We've been getting deluged with calls from our readers on with configuration and support questions on Google Analytics! We want to answer as many as possible (and still serve all our paying customers!) So please post them as comments to this article for now, until we...
Mardi Gras and Marketing
I'm down visiting our New Orleans office just before Mardi Gras, and frankly taking a break from thinking about Internet marketing, email and web analytics for a few days over President's day weekend. If you know what it's like to have a mind always cranking, you'll...
Consumer Behavior Should Drive Internet Marketing Decisions
What makes more sense... using the proverbial "focus group of one" ("I think...") or "consumer research" where peers, consultants and colleagues "tell" you what they "think" or using web analytics where you use data from the consumers actions to make factual, data...
Internet Marketing Landing Pages
For ten years we've been working with a variety of direct response internet marketing companies. One variable that has consistently separated the winners from the rest in terms of leads generated and sales produced has been the landing pages. To believe that in this...
Become a Power User: Goals in Google Analytics
You don't have to be a programmer or developer to be an advanced user of Google Analytics. One of the most powerful aspects of the tool is also one of the most basic features to set up, Goals. The first step towards setting up goals is determining what you would like...