What makes more sense… using the proverbial “focus group of one” (“I think…”) or “consumer research” where peers, consultants and colleagues “tell” you what they “think” or using web analytics where you use data from the consumers actions to make factual, data driven decisions?

Our experience shows consistently that using unadulterated consumer behaviordata to make decisions about changes to your websites is the best way to optimize your messaging, page architecture, and look and feel.

Weather you have Google Analytics installed on your site already or not, aGoogle Analytics Certified Partner is a good idea for a next step.  These organizations have been formally vetted and Authorized by Google to work with companies to analyze website traffic and help you make decisions about increasing the efficacy and profitability of your traffic.