Originally posted on BuyerGenomics. What follows is a deep dive by the Head of Strategy for Endai, Damian Bergamaschi, on how to use paid search in an omni channel marketing strategy. Key Takeaways: Don’t look at the aggregate CPA. It is not reality. Look at...
We’re excited to share news that the Public Beta of Universal Analytics is here. While we’ve been discussing it internally since a private release about six months ago to GA Certified Partners at a meeting in Mountainview, the value has been clear the...
The main goal of Google Analytics Consulting is to provide its users meaningful data. The idea is that once users have that data in front of them, they can use it to make more informed decisions. Goals unique to each business that use a Google Analytics Consulting...
Commercial email beats out the next closest online marketing competitor by 100%. According to a report from the Direct Marketing Association, email boasts a return of $40.65 for every dollar spent, leaving it as the highest ROI form of marketing communication...
80% of your business comes from 20% of your customers – a rule that should be familiar to any B2B executive. While its importance isn’t in dispute by anyone, finding the 20% and optimizing your sales funnel to focus on them can be difficult. Especially...
Online Gift card sales is expected grow at a rate of 29% annually to reach $5.8 billion* by 2014. While many business to consumer Brands offer Gift Cards, there are specific, and potentially profitable considerations to think about regarding online marketing. It is...
