How to Get Ready for Interaction to Next Paint (INP) The digital landscape is constantly evolving, and one of the most pressing concerns for website owners and developers is the performance of their websites. In an age where users demand lightning-fast loading times...
The Importance of Comparative Data (aka, “Comp. Data”) You’ve created performance measurement for your marketing programs. You’ve identified key metrics that are critical to success ―micro and macro conversions. You’ve identified and defined the KPIs...
There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received from our Client Partners. What is GA4? GA4 is the new version of Google Analytics. GA4 was released in late 2020...
Google Analytics is the go to analytics for website tracking. Of course, any updates to this platform will have had big impacts to all it’s users. This Google Announcement is one of the most important ever. Google has officially announced the sunsetting of GA3...
Searchers don’t open Google and say, “this time I would like to search the Paid version of Google.” However, too often marketers think of Google in terms of separate channels. The most extreme example of this is Paid Search and Organic Search, which are often...
How to do real analytics work with your Google Analytics Account *This article assumes that your website is already using Google Analytics (GA) as well as Google Tag Manager (GTM). If you do not already have a Google Analytics account you can find resources here on...
