Using Paid Search in an Omni Channel Marketing Strategy

Originally posted on BuyerGenomics. What follows is a deep dive by the Head of Strategy for Endai, Damian Bergamaschi, on how to use paid search in an omni channel marketing strategy. Key Takeaways: Don’t look at the aggregate CPA. It is not reality. Look at...

Universal Analytics for Google Analytics is Here

We’re excited to share news that the Public Beta of Universal Analytics is here. While we’ve been discussing it internally since a private release about six months ago to GA Certified Partners at a meeting in Mountainview, the value has been clear the...

10 Tips to a Better Email List

Commercial email beats out the next closest online marketing competitor by 100%. According to a report from the Direct Marketing Association, email boasts a return of $40.65 for every dollar spent, leaving it as the highest ROI form of marketing communication...