The Importance of Comparative Data (aka, “Comp. Data”)

The Importance of Comparative Data (aka, “Comp. Data”)  You’ve created performance measurement for your marketing programs. You’ve identified key metrics that are critical to success  ―micro and macro conversions.  You’ve identified and defined the KPIs...

GA4 Frequently Asked Questions… and Answers.

There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received from our Client Partners. What is GA4? GA4 is the new version of Google Analytics. GA4 was released in late 2020...

Google Analytics 4 Is Here, What It Means for Your Business

Google Analytics is the go to analytics for website tracking. Of course, any updates to this platform will have had big impacts to all it’s users. This Google Announcement is one of the most important ever.  Google has officially announced the sunsetting of GA3...

How to Win with Google Search (and the game of Monopoly)

In case you don’t remember, there are 28 properties on the monopoly board (22 streets, four railroads, and two utility spaces). The formula for winning at SEO (Search Engine Optimization) AND Monopoly is simple… Winners don’t rent, they OWN. As we all know, you...