Getting Started With Email: Channel Observations to Support Chronic Disease Patient Care

Today, email is used to support the communications needs of many different types of organizations, ranging from big businesses to small local schools, and just about every personal communication need imaginable.  In this post, we’ll provide a general overview of the email environment and the factors that make it successful.  In addition, we’ll talk briefly about how email may contribute to the successful treatment of patients with chronic diseases.   The Email Environment Email has been called the “killer app” in the business community for many different reasons, yet all point to the same realization:  email has changed the way consumers and organizations communicate with one another.   Just ask the United States Postal Service and they’ll quickly tell you how the times have changed.   In a recent statement, the USPS reports, “A significant portion of USPS losses in the past few years has been due to an unprecedented decline in mail volume — down more than 20% since 2007.  The replacement of letter mail and business-transaction mail by electronic alternatives continues to cause downward pressure on mail volume.”1  Email is quick, efficient, targetable, measurable, and provides synergies with other media. A quick look at industry statistics highlights the prevalence of email communications: Email is the preferred method of commercial communication by 74% of all online adults.”2 Email has been used by nearly 90% of consumers since 2005.3 Email is a tool used by most Americans today, as demonstrated by the number of email users supported by the major providers: Microsoft webmail properties: 256.2 million users Yahoo: 254.6 million users Google: 91.6 million users AOL webmail properties: 48.9 million users.4 There...

I Bet $5,000 You Can Be a Recruiter….

We have two open positions at Endai Worldwide. Senior Web Analyst: http://www.endai.com/careers-senior-web-analyst.html Senior Director of Service Excellence: http://www.endai.com/careers-client-service-manager-1.html We are offering $5,000 to anyone that delivers a candidate that we hire for these...

Web Analytics Quick Tip: Buyers v. Non Buyers

Here is a quick tip on how to dramatically improve the quality and results of your web analytics and optimization program in just a few minutes. We find it’s 100 percent effective in our work with online retail, media and publishing, and dozens of other businesses. Problem: Our web analytics data doesn’t seem all that actionable. It’s interesting, but not actionable. Solution: Advanced segmentation doesn’t have to mean complicated. 1. As always, start with the “actions of economic value” to you. Specific engagements, leads, sales, up-sales. 2. Segment all of your traffic between those that exhibited the behavior, ie, bought, filled out the lead form, or completed the specific engagement activity –and those that did not. 3. Compare the differences between the behaviors of those that completed the action of economic value, and those that did not. Don’t just limit yourself to the website behaviors… you should be tracking your email marketing campaigns too. Your email marketing software should be integrated with Google Analytics data API to make that really easy. 4. You should almost immediately start to see differences in the behaviors of buyers and non buyers. Focus on the behaviors leading up to the action on buyers that are either missing, or occur with a far lower frequency for that segment. 5. Carve out the behaviors you’d like to see more of, and create a marketing experiment around changing the behavior of non-action takers. 6. You’ll want to dig until you find at least three discreet behaviors supported by the numbers. 7. Use advanced segmentation to further break down the buyers segment into similar segments. When you...

Because I want it…Search Marketing Requires a Plan

I recently homage and a visit to the Toys R’ Us in Times Square in New York City.  I heard an awful lot of “because I want it” through the din as only kids can.  It was said so emphatically and with such conviction, but is of course followed with little to no reason supporting it. This reminded me of a conversation I had with a friend who was thinking of becoming an online marketing client, regarding SEO keyword selection.  Not particularly the child like tantrum part, but more the statement of “need” with limited planning and reason behind it. One of the most important aspects of SEO is keyword selection.  Simply put, what ring do you want to toss you hat in and be competitive.  I have seen the best SEO initiatives fail because the target keyword set was too competitive given the allocated budget and on the other side; I have seen great rankings on a set of keywords that drove no revenue.  The root of both problems is the initial set of keywords. Your internet marketing company or search boutique should not be afraid to ask you; why do you want that particular set of keywords.  The answer should never be “because I want it”.  If it is, you are on a course to planned failure.  Remember, it is always acceptable to say , I don’t know.  In that case the better SEO shops will work with you to figure it out. The first place I always recommend to start is your own site.  What organic search traffic are you already getting?  A great tool for...

Search Engine Optimization- The Basics

Optimizing your website for top placement in the major search engines is probably worth your time. However, with all of the available optimization tools, there’s no need to guess.  As a side note, the very nature of online marketing eliminates the necessity for guessing.  If you are guessing about your next online marketing move, you should stop and contact an authorized Internet Marketing Company.  It will save you time and money. Back to search engine optimization.  Start with the free online tools: 1. Use a keyword tool to determine the most popular keywords for your business.  Basically, you are looking for highly relevant, highly search keywords. Google’s keyword tool is a good place to start.  Now you know which keywords are being used to find your products and services. 2. Determine where your site is showing up in the major search engines for the keywords that you have determined to be of high value based on step 1.  For this step, you can use a tool like WebCEO. You now know two very important pieces of information: What people are searching for and where you are showing up in those searches. If you are not page 1, position 1 for every keyword that you determined to be relevant for your site, you have some work to do. I will follow up this post with the next steps for implementing an optimization...

Using Video to Promote Your Business

Are you viewing more video online lately?  The answer is probably yes and statistics say so is everyone else.  comScore reports that U.S. online video viewing surged 13% in Record-Setting December ’08.  In December of ’08, there were over 14 BILLION videos viewed online! Are you taking advantage of this trend?  As an internet marketing company, we help our clients create and disseminate video throughout the web.  Here is a list of sites that you should consider when placing videos online.  Remember to tag your videos with keywords that are relevant to your product or service.  The idea here is to have your video achieve first page ranking for keyword searches that are relevant to your business and to give your website added link popularity. When creating your videos, remember to create a call to action: what is it that you want the viewer to do?  Call, come in to your store, email, go to your website? AOL Videos Backflip.com Blinklist.com Blog.com Dailymotion.com EveryPodcast.com Furl.net Getboo.com GUBA.com Kewego.com LiveLeak.com LiveVideo.com MegaVideo.com Motionbox.com Myspace Videos Netvouz.com Odeo.com Photobucket.com Pixparty.com Plazoo.com Podcast.com PodcastAlley.com Podcastblaster.com PodcastExchange.org Podcasting Station Podcastlikethat.com PodcastPickle.com Putfile.com Revver.com RSS-network.com Sharkle.com Spike.com Stickam.com SUMO.tv Technorati ThePodLounge.com Twango.com Veoh.com Video.google.com Video.yahoo.com vidilife.com vimeo.com Wordpress.com Yahoo Bookmarks Yahoo Podcasts You are.tv...