Landing pages are a visitor’s ‘first impression’, much like a handshake, so, make it a good one. Offer value and be engaging. However, consumer expectations change. Consequently, it’s important your landing pages meet their expectations and...
Hundreds of millions of dollars in sales are lost every year due to poor website usability. According to eConsultancy, companies estimate that they lose 24% of their annual online revenue due to a bad website experience. Further, they state that companies have very...
Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it’s time to consider optimizing your business’s website to capture these consumers. The...
Think about it, how do you send your friend an article that really interested you? Probably by email or as a post on their wall, right? Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability...
Designing emails is kind of like watching the food channel, everything is spelled out for you, but you actually have to taste it to make sure you get it right and serve it to make sure others agree. Same thing goes for email, you can follow the process, but until you...
The art and science of asking effective questions is critical to helping companies succeed. The questions that your online marketing company asks of you and themselves largely determines the quality and results of a client/agency engagement. Effective questions are...
