Last month, Google updated their analytics suite with a few highly anticipated additions, doing more than simply refining the application’s look and feel with its update to GA version 5. This latest release has finally introduced the public to several features...
Social media and big data: two of 2012’s biggest buzzwords in B2B marketing. With so much attention being thrust onto both, it’s a little shocking to see how few businesses are tracking the impact of social traffic both on and off their website. One of the...
According to an article in BtoBonline, personalizing your email messaging to each prospect is the key to achieving increased ROIs from outbound campaigns. In fact, they state that using behavioral customer data to make marketing predictions will actually increase...
According to SearchEngineWatch.com, B2B companies are spending an estimated 33% of their online marketing budgets on SEO. Numerous sources, from business analysts to surveys of marketing professionals, are forecasting this number to grow quickly over the next several...
If you’re not on the first page of Google for the keywords that customers are using to find you, you’re losing 90% of searchers. Plain and simple. According to data released by online advertising network Chitika, 34% of searchers click the first result....
