According to an article in BtoBonline, personalizing your email messaging to each prospect is the key to achieving increased ROIs from outbound campaigns. In fact, they state that using behavioral customer data to make marketing predictions will actually increase conversions – especially among inactive customers.

Marketing automation and personalization is no longer just an option – it’s a necessity. Without the ability to scale up lead generation enormously, thriving in today’s market is difficult at best. And if you rely on manual lead generation, your sales and marketing team will spend more time and money generating leads than they will closing them.