If you’re not on the first page of Google for the keywords that customers are using to find you, you’re losing 90% of searchers. Plain and simple. According to data released by online advertising network Chitika, 34% of searchers click the first result. That’s almost four times the total of every result from page two and beyond. 

But even being at the top spot in Google isn’t enough: converting website traffic to opportunities and nurturing opportunities into sales closes the loop and increases revenue and profitability. Are your keywords searched by people early or late into the buying cycle? Are you targeting terms that appeal to decision makers or low-level researchers? Is there enough interest in a particular keyword to make ranking worthwhile? The answers to these questions are integral in getting the most out of your search marketing efforts.