Solutions > PlayBook™ Methodology > PlayBook™ Convert
You are spending valuable resources to get traffic to your website. What are you doing to convert that "traffic" to "customers"? Do your customers buy the first time they touch your company or do they attempt to validate their buying decision by understanding your competitors' offers as well as yours? If your customers are like most consumers, they take advantage of the ease of the internet to expand their consideration set to ensure that they get the best value available.
Statistically speaking, we know that the application of PlayBook™ Convert produces a higher percentage of sales and a greater customer experience for your prospects. PlayBook™ Convert focuses on understanding the behavior of your website visitors and executing online marketing experiments for the purpose of producing more and higher actions of value from your website visitors.
PlayBook™ Convert takes the buyers readiness to buy into consideration as well. Today, more than any time in the past, you have to "earn" the buyer's confidence. You have to clearly articulate your competitive advantages through personal, relevant and timely communications and messaging. For a large percentage of your potential buyers, this won't happen on the first visit to your website- it happens over time, through follow up messaging which works to create awareness and trust of your brand and value proposition.
You are competing for the hearts and minds of distracted buyers. This fact requires that you create an optimal buying experience on your website and a plan for nurturing prospects to convert them to a sale over time.
See how we increase and extend the lifetime value of your internet marketing customers.