According to SearchEngineWatch.com, B2B companies are spending an estimated 33% of their online marketing budgets on SEO. Numerous sources, from business analysts to surveys of marketing professionals, are forecasting this number to grow quickly over the next several years, both in terms of total budget and SEO as a percentage of marketing budget.
Even more interesting, many sources are beginning to suggest that SEO should be a part of every marketing budget item, rather than its own category. Why? Because as the rules of being found change, more and more separate fields are becoming linked to the search optimization process. From using Paid Search for organic keyword research to using banner ads as backlinks, now more than ever, search for B2B needs to be a holistic effort.
So the question is, are you ready and able to tie your online, and offline, marketing together into a neat, collective package?