Omnichannel Customers Are 2x as Valuable — How to Make Them Yours
With so many trying to sort out an "omni-channel" marketing strategy, I thought it would make the most sense this month to provide some structure around what it is, the best way to take the "buzz" out of the term, and provide a framework for thinking strategically...
Data Athletes in Modern Organizations
Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has evolved during the many years I have been involved with training and developing exceptionally smart creative analysts. These professionals have a high...
Re-engage Your Audience with Remarketing in Google Analytics
Remarketing (or, retargeting) is a tactic that many marketers have leveraged for some time now, and by this point all of us have probably at one point or another been "stalked" by ads from the likes of Zappos, Amazon and many others. Remarketing can be a very...
Google Analytics Product Roadmap: New Enhanced Ecommerce Beta
It's that time of the year again - the annual Google Analytics Certified Partner Summit! This year, the theme of the Summit is Data in Action. One of many new product announcements made at the Summit includes a new Enhanced Ecommerce Beta. This is complete revamping...
Google Analytics: What If Over 90% of Your Website Visitors Didn’t Convert?
Truth: A vast majority of your website visitors won't convert, or won't take some action of economic value on your site. False: These are lost leads or lost customers. The answer--remarketing. Google Analytics Remarketing allows you to re-target to the right visitors,...
2013 Google Analytics Summit – Access. Empower. Act.
In the opening presentation, Paul Muret (Vice President of Engineering at Google Analytics) described the analytics framework employed by Google that drove the 70+ innovative updates in 2013. Google stressed that the pace of improvements will only increase in 2014 -...
2013 Google Analytics Certified Partner Summit – Demographic Data in GA
Google Analytics will be rolling out a more user friendly drag and drop feature for enhanced segmentation. Now you can easily utilize a brand new segmentation tool to make insights with your data in Google Analytics. Drag and drop multiple segments at once and let the...
Google Analytics: Bing Bot Issue
For many of you who utilize Bing as part of your search marketing strategy, you may have noticed a spike in traffic and high-bounce visits from Bing paid search in August. We have investigated this, and have determined that it was caused by Bing robots that...
Google Analytics: UI Compatibility Update
The Google Analytics team recently announced that the Google Analytics user interface will no longer be officially compatible with Internet Explorer 8 (IE8) at the end of the year. This means that while you can still continue to use IE8 to view Google Analytics...
Online Ratings Affect User Judgement
In a great study in MIT News, evidence suggests that exposure to online ratings could matter more than you think --and even if you think it doesn't matter to you. In our Client work optimizing organic search results, we're finding new connections between Google use of...