It looks like Google Analytics just pushed a minor update to the reporting interface. Specifically, they have expanded the options available for exporting reports. The new options added are “Excel (XLSX)” and “Google...
Most marketers in today’s world utilize more than one advertising medium. They might use display ads to drive initial awareness, paid search to drive initial purchases, and email to drive repeat visits. Most web analytics tools, including Google Analytics, will...
When Google Analytics added multi-channel funnel reports, it gave marketers insight into the true conversion paths of their customers, not just the last click. Today, the Google Analytics team announced that they will be making a multi-channel attribution tool...
The Google Analytics team just made a big announcement at the Certified Partner summit – a major overhaul of the Google Analytics platform that they are currently developing and testing. It encompasses four major areas: 1. A new measurement protocol ...
Marketing Sherpa reports that only 1 in 4 organizations have a reliable method in place for quantifying the ROI for their email marketing. In fact, healthcare companies trailed most other business sectors in the study, with only 21% recording ROI reliably. The problem...
