Marketing Sherpa reports that only 1 in 4 organizations have a reliable method in place for quantifying the ROI for their email marketing. In fact, healthcare companies trailed most other business sectors in the study, with only 21% recording ROI reliably. The problem with this is that it’s impossible to judge the effectiveness of your email ad campaigns without a clear ROI tracking methodology, and without being able to judge effectiveness, it’s incredibly difficult to use email to drive revenue growth.
Our clients have a clear understanding of marketing performance and actionable insights which lead to quantifiable increases in revenue and profitability. Does your company know how to accurately quantify your email marketing efforts?