Most marketers in today’s world utilize more than one advertising medium. They might use display ads to drive initial awareness, paid search to drive initial purchases, and email to drive repeat visits. Most web analytics tools, including Google Analytics, will attriute a conversion to the last traffic source. However, we also want to see what other traffic sources lead to that conversion, to gauge the true effectiveness of all advertising mediums. This is where Multi-Channel Funnels comes in handy.
Multi-Channel Funnel reporting allows you to see things such as:
– Direct and indirect conversions from all traffic mediums
– Traffic source paths to conversions
– Number of interactions to conversion
With this powerful information, marketers can make informed results-driven decisions regarding how much and where to invest marketing dollars
As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have any Google Analytics issues that need solving or have questions about the features mentioned in this blog post, please contact us using the form on the right.