Truth: A vast majority of your website visitors won’t convert, or won’t take some action of economic value on your site. False: These are lost leads or lost customers. The answer–remarketing. Google Analytics Remarketing allows you to re-target to...
In the opening presentation, Paul Muret (Vice President of Engineering at Google Analytics) described the analytics framework employed by Google that drove the 70+ innovative updates in 2013. Google stressed that the pace of improvements will only increase in 2014...
Google Analytics will be rolling out a more user friendly drag and drop feature for enhanced segmentation. Now you can easily utilize a brand new segmentation tool to make insights with your data in Google Analytics. Drag and drop multiple segments at once and let the...
For many of you who utilize Bing as part of your search marketing strategy, you may have noticed a spike in traffic and high-bounce visits from Bing paid search in August. We have investigated this, and have determined that it was caused by Bing robots that...
The Google Analytics team recently announced that the Google Analytics user interface will no longer be officially compatible with Internet Explorer 8 (IE8) at the end of the year. This means that while you can still continue to use IE8 to view Google Analytics...
