As a company that specializes in search marketing, we know how integral search is – especially for B2B companies. Being the first Google result for a keyword or phrase can boost your traffic by 34.5%. That’s the percentage of searchers who click on the...
STERIS Corporation isn’t new to online marketing. They’ve been utilizing search, analytics and email since 2008 to increase RFQs (request for quotes) through Endai’s proprietary Playbook™ methodology – a process that has generated $45 million...
B2B online marketing is accelerating and changing at an incredibly rapid pace. According to MarketingSherpa.com, 2012 will be another year of intense flurry and innovation, from video content in email marketing campaigns to advanced lead segmentation and...
The digital space is constantly growing and changing. Given that constantly changing landscape, the “batch and blast” approach to email marketing is being rendered less and less effective. Putting out a message and hoping it finds its way to the inbox of...
10 Million. That’s the number of people using Pinterest to share photos, products and other things they like. The social sharing site has quickly risen in rank over the last few years, and now holds the title of the third largest social network. What is...
