Despite a slow economic recovery, a full 60% of business leaders plan to expand their email program this year, according to a study published by Zoomerang and StrongMail. Not surprising since 67% of participants cited the ability to build strong customer loyalty and...
According to a study by eMarketer, lead generation outperforms almost every other marketing objective, including retention and brand awareness. Why is lead generation so important to online marketers? It’s because the buying cycle has fundamentally changed....
If there’s one issue that’s still a huge problem for e-commerce companies, it’s shopping cart abandonment. Search Engine Land reports that shopping cart abandonment rates are a staggering 75% across the board, but other research firms have estimated...
The average return on investment seen by B2B advertisers using search marketing is 7:1, according to research by McKinsey & Co. No wonder so many B2B companies are considering starting or have started a search marketing program. Search marketing becomes even more...
Search, analytics and email have all played enormous roles in revolutionizing the e-commerce business over the last 10 years. Online retailers have especially benefited from the influx of search traffic and the rise and continued dominance of email, since both of...
