In a great study in MIT News, evidence suggests that exposure to online ratings could matter more than you think –and even if you think it doesn’t matter to you.

In our Client work optimizing organic search results, we’re finding new connections between Google use of online reviews in SERP results, and our data and experience would suggest that user reviews are driving preference in the organic listing a user chooses when clicking.

Here’s a link to the study from MIT. Let us know what your experience is and what you think in your comments.