When looking through Google Analytics report, have you ever wondered “What can I do with the data here?” As a Google Analytics Certified Partner, whenever we conduct training sessions for clients, we often get asked the same thing. Well, wonder no more!

Recently, the team at Google added helpful tips and videos to most of the reports that can be accessed directly from the reports, with no need to do a search.

On many reports, you’ll notice a small mortarboard (aka graduation cap) icon towards the top right of the screen. When you click on it, it displays a short video as well as some helpful hints on how to use the reporting.
(click to view a larger version)

If you still have questions after viewing these tips and want to know how you can fully harness the power of Google Analytics reporting, contact us using the form on the right or call us at 866-897-MKTG and we’ll help you get started on the path to collecting and analyzing valuable AND actionable data.