As many of you may have already noticed, Google has replaced Site Overlay with In-Page Analytics. This new report is similar to the old Site Overlay in that it offers a visual analysis of your website to help you determine the relative popularity of links, and can be...
Google Analytics is a great tool, but it is greater if you can help it be as smart as possible by tweaking certain things. The human element is what makes it “Analytics” after all. Filtering out internal traffic is one of those things. If you are analyzing...
(Not the kinds of goals you kick, but the kinds of goals you set). You know what you want out of your website, you have determined what success means to you, but you are not sure how to track it. The answer is goal setting in Google Analytics. Follow these steps to...
Conversion optimization is a topic that almost everyone can get excited about. Who doesn’t want to share in the glory when you’ve doubled or tripled the conversion rate? Few people would say “no” given the opportunity to increase a...
One great feature of Google Analytics that helps visualize success (or failure ?) of forms and checkout processes is the “Funnel Visualization” report available under the GOALS tab in the Google Analytics Interface. The Funnel Visualization report will...
Point blank, everything you do this year can and must be tracked. Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post). ...
