In past blog posts about search engine optimization, we’ve referenced using tools such as Bing Webmaster Tools to deal with issues such as 404 errors and the importance of XML sitemaps. Recently, Bing added some new features to its Webmaster Tools to enhance its utility.
In addition to verification of ownership of your website via a code on the home page or an XML file, DNS based verification has also been added.
This report has been enhanced to show ALL inbound links, not just ones that return a 400 header response code.
adCenter Data Integration (US only)
Reports showing traffic and keyword data will now include average cost-per-click and average bid data.
Suggestions for URL normalization will now appear in the account, allowing websites to deal with some canonicalization issues within Bing Webmaster Tools. This is important for dealing with duplicate content issues, which was covered in a previous blog post.
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