Working with multi-channel retail organizations, we’ve experienced the frequent concern that online is competing with, or “cannibalizing” retail sales. It seems like a reasonable problem for those responsible for the P&L of the retail business to consider, same...
With so many trying to sort out an “omni-channel” marketing strategy, I thought it would make the most sense this month to provide some structure around what it is, the best way to take the “buzz” out of the term, and provide a framework for...
Let’s look at the ideas, insights and strategies for becoming what I have termed a “Data Athlete.” This term has evolved during the many years I have been involved with training and developing exceptionally smart creative analysts. These...
Remarketing (or, retargeting) is a tactic that many marketers have leveraged for some time now, and by this point all of us have probably at one point or another been “stalked” by ads from the likes of Zappos, Amazon and many others. Remarketing can be a...
It’s that time of the year again – the annual Google Analytics Certified Partner Summit! This year, the theme of the Summit is Data in Action. One of many new product announcements made at the Summit includes a new Enhanced Ecommerce Beta. This is complete...
