Mardi Gras and Marketing

I’m down visiting our New Orleans office just before Mardi Gras, and frankly taking a break from thinking about Internet marketing, email and web analytics for a few days over President’s day weekend. If you know what it’s like to have a mind always...

Internet Marketing Landing Pages

For ten years we’ve been working with a variety of direct response internet marketing companies. One variable that has consistently separated the winners from the rest in terms of leads generated and sales produced has been the landing pages. To believe that in...

Become a Power User: Goals in Google Analytics

You don’t have to be a programmer or developer to be an advanced user of Google Analytics.  One of the most powerful aspects of the tool is also one of the most basic features to set up, Goals. The first step towards setting up goals is determining what you...