The promise of email as a vehicle to develop customer and prospective customer relationships has long been appreciated by Internet marketing professionals and rookies alike. However it’s all too often the case that both the very experienced, and the less tenured...
At this point, you have done your keyword research and an initial placement report. The next steps have to do with on-page and off-page optimization. Let’s look at both optimization tactics individually. On-page Optimization On-page optimization is the process...
Currently, there are several sites under the social media umbrella from Digg, Flickr and MySpace to Twitter, LinkedIn and Spoke. However, it seems Facebook is working hard to be the center of the social media universe. What began as a gossip site for college students...
Unless you are blissfully ignorant, chances are you’ve been affected by or at least have heard about the collapse of the stock market and the slowing global economy. Marketing is still essential, perhaps more so, during a recession; however budgets are being...
When speaking with clients about setting up a Google AdWords account, one topic that always causes confusion is ‘Quality Score’. The quality score of each of your keywords is often an important, but overlooked variable in your campaign. Google...
