At this point, you have done your keyword research and an initial placement report.
The next steps have to do with on-page and off-page optimization. Let’s look at both optimization tactics individually.
On-page Optimization
On-page optimization is the process of optimizing each page of your website for the keywords that you have determined are important to your business. On-page optimization can be divided into a few categories: copy, meta-content and site structure. Each category is critically important.
Copy
Keyword placement, density and frequency are all factors in writing copy.
Meta-Content
Writing meta-titles, meta-content and keywords with the correct length and keyword density are musts for good SEO placement.
Site Structure
Make sure that your URLs are search friendly. For example, rather than www.yourdomain.com/?^&$34987467.html use www.yourdomain.com/product_name.html
Off-page Optimization
Off-page optimization really comes down to link popularity (quality and quantity of websites linking to your website). There are many business directories that will include a link to your site when you submit to the directory. Also, directoried like ODP are considered high value links back to your site. Here’s a good blog posting on link popularity.
SEO is a time consuming, yet worthwhile effort if your homework is done and you have identified an online opportunity for your company.