At this point, you have done your keyword research and an initial placement report.

The next steps have to do with on-page and off-page optimization.  Let’s look at both optimization tactics individually.

On-page Optimization
On-page optimization is the process of optimizing each page of your website for the keywords that you have determined are important to your business.  On-page optimization can be divided into a few categories: copy, meta-content and site structure.  Each category is critically important.

Keyword placement, density and frequency are all factors in writing copy.

Writing meta-titles, meta-content and keywords with the correct length and keyword density are musts for good SEO placement.

Site Structure
Make sure that your URLs are search friendly.  For example, rather than^&$34987467.html use

Off-page Optimization
Off-page optimization really comes down to link popularity (quality and quantity of websites linking to your website).  There are many business directories that will include a link to your site when you submit to the directory.  Also, directoried like ODP are considered high value links back to your site.  Here’s a good blog posting on link popularity.

SEO is a time consuming, yet worthwhile effort if your homework is done and you have identified an online opportunity for your company.