This past weekend I was at Atlantic City, New Jersey. As I was walking around I realized that there is no better example of customer loyalty programs than in casinos. These programs have such monikers as “Diamond Club”, “7 Star Club”, and so...
Friday afternoon I met with two television media companies in New York City. I noticed a trend, these big media companies are rapidly embracing email marketing as a vehicle to drive viewership on television. Yup, email marketing is starting to be implemented to bump...
What is GACPDS you ask? It’s bad stuff and its going around the business community. There are a couple of symptoms that are easily noticed including: – Head scratching while viewing web analytics – Violent jerking when speaking to your web...
I remember when I first started in the online marketing world, all the rage was this 4 letter acronym, NSEO. This stood for Natural Search Engine Optimization. As I was walking around the Barnes and Noble in the Internet Marketing section, I noticed that all the...
I had a conversation this morning with a prospective customer about email marketing. I heard the all too familiar refrain… Really, what’s the value of email forus? I mean do our customers read email? Ok, One more time. Email like many things in life works...
