One feature that doesn’t receive a lot of attention in Google Analytics is a visitor value called Service Providers, available under Reports > Visitors > Network Properties > Service Providers. While generally this field will collect the Internet...
Your email marketing objective whether you are doing B2B marketing or B2C marketing is the same, it’s to create a campaign that will be relevant and interesting enough to the recipient to cause them to act on it. The difference lies in the strategy and the...
It started like any other day, I read some news, I copied the link to an article I thought was worth sharing (Paul the oracle octopus winning the 2010 FIFA World Cup is fascinating), and I pasted the link into my facebook status. Then I went back to the domain from...
Whether you are a B2B or B2C marketer, the basic fundamentals of search engine optimization are the same: – Conduct keyword research to build a list of target keywords – Optimize content for target keywords – Get backlinks from high-quality, highly...
Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing. The capabilities of web designers increase almost constantly as the broadband widths grow and...
