Think about it, how do you send your friend an article that really interested you? Probably by email or as a post on their wall, right? Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability...
Google Analytics is a great tool, but it is greater if you can help it be as smart as possible by tweaking certain things. The human element is what makes it “Analytics” after all. Filtering out internal traffic is one of those things. If you are analyzing...
Sitemaps can often be an afterthought in the website development process. However, they can help in your search engine optimization efforts. There are two types of sitemaps, each with its own benefits for SEO. XML Sitemaps The XML sitemap protocol was originally...
Google Analytics has several types of segmentation options that can all be used to splice data and determine the behavior of specific, high value segments. Understanding the uses and limitations of each of these segmentation options is a crucial step to ensure you...
As part of the process of search engine optimization, duplicate content is a fundamental issue that needs to be dealt with, similar to 404 errors. In a nutshell, duplicate content is a situation where the same content can be found on multiple URL’s within the...
