As many of you may have already noticed, Google has replaced Site Overlay with In-Page Analytics. This new report is similar to the old Site Overlay in that it offers a visual analysis of your website to help you determine the relative popularity of links, and can be...
I know… The title of this blog is a little perplexing. I will get some interesting looks around the office for writing such a title, but it’s for good reason. If you are a B2B company and are not using email to build relationships, nurture relationships...
Here is a quick tip on how to dramatically improve the quality and results of your web analytics and optimization program in just a few minutes. We find it’s 100 percent effective in our work with online retail, media and publishing, and dozens of other...
Recently clients have been getting smarter on analytics and post email drop statistics. They want to know why that email bounced and what a hard bounce is, a conndied is and a nobox is. Here is a little summary of what happens to prevent emails from reaching your...
Email marketing, especially if it is properly integrated with analytics, provides an abundance of data. The reporting can get really expansive, so it is really important to focus and report on the email metrics that matter most … 1. List Growth First of all, it...
