Searchers don’t open Google and say, “this time I would like to search the Paid version of Google.” However, too often marketers think of Google in terms of separate channels. The most extreme example of this is Paid Search and Organic Search, which are often...
How to do real analytics work with your Google Analytics Account *This article assumes that your website is already using Google Analytics (GA) as well as Google Tag Manager (GTM). If you do not already have a Google Analytics account you can find resources here on...
In case you don’t remember, there are 28 properties on the monopoly board (22 streets, four railroads, and two utility spaces). The formula for winning at SEO (Search Engine Optimization) AND Monopoly is simple… Winners don’t rent, they OWN. As we all know, you...
Originally posted on BuyerGenomics. What follows is a deep dive by the Head of Strategy for Endai, Damian Bergamaschi, on how to use paid search in an omni channel marketing strategy. Key Takeaways: Don’t look at the aggregate CPA. It is not reality. Look...
The process of acquiring and sifting traffic into engaged, and ultimately people that buy from you is critical to your customer acquisition efforts. Managing your “audience” is often referred to as the early stages of the “Customer Journey.” In this column, we’ll...
