The Google Analytics team reported yesterday that they were having issues with April 2011 data using custom reports, advanced segments, or secondary dimensions. However, the issue has not yet been fully resolved. For the latest information about this issue, including...
From near obscurity, Microsoft’s Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for “Google only.” While some...
As we reported here back in March, Google has released a new version of Google Analytics in beta. This post is the first in a series of blog posts showcasing various aspects of the new interface. We start with the Dashboard, as this is the first screen that everyone...
The latest numbers from Google show that Hospitals, Doctors and Research Facilities show no sign of slowing their use of Search Engines for research and purchases of medical equipment. 2011 Q1 Healthcare search volume topped 25 million. This suggests that today,...
In an age of increasingly intrusive media, e-mail remains one of the most efficient tools for businesses to communicate, educate and extend their offerings to their audiences. While its impact is not just limited to the healthcare industry in particular, it is clear...
