From near obscurity, Microsoft’s Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for “Google only.” While some of our friends at Google like to say “Bing…  But It’s Not Google” –Bing now represents almost one-third of searches now. With a substantial 6% increase from March 2010 to April 2010 search marketers that ignore it do so at a considerable risk. We suggest to Clients… Bing could well require more of their attention “Because It’s Now Growing”


Google’s dominant 64.42% share of search, still produces the majority of traffic and search marketing results. That said, could the day where Google falls to below 51% fast approaching? At Endai we generally don’t think so.

Google’s investments in mobile alone stand to produce increases in search traffic, where the Android mobile phone OS is already a player with about 30% of the market, surpassing Blackberry from behind –and searches on Android are of course delivered by Google.

Nonetheless, here in the Endai Search Center of Excellence, we’re aggressively watching and measuring Bing.