Everyone’s talking about search, but how much is that top spot really worth to your business? According to a McKinsey and Co. study, it’s worth quite a bit. In fact, they found that most B2B companies get an ROI of 7:1 – and larger companies fare...
Why is search so important? 70% of all B2B buyers start their buying process with search. And 80% of B2B buyers reported that they initiated the sales process- with many of them entering the sales funnel through search. More importantly, companies need to have a...
Leverage your brand name with Yahoo’s Rich Ads in Search (RAIS) served on both Search.Yahoo.com and Bing.com. Currently, RAIS are only available using exact match, exclusively for brand terms. These ads appear in the first position only at the top of the SERP...
One of the strengths of Google Analytics, besides its intuitiveness and powerful reporting, is the ability to deploy and go right out of the box for most applications. Unfortunately, the important qualifier there is most, and in some specific circumstances the code...
Many times it can be difficult to estimate the benefits of using search, analytics, and email for B2B businesses. Surely high ticket items that range into the hundreds of thousands of dollars and have long sales cycles don’t have a process that begins online. Or...
