Why is search so important? 70% of all B2B buyers start their buying process with search. And 80% of B2B buyers reported that they initiated the sales process- with many of them entering the sales funnel through search.
More importantly, companies need to have a scalable, low cost process for moving prospective buyers from their website into a high probability sales cycle. So not only is it more cost-effective to focus on inbound sales channels, more and more it’s simply becoming more effective, period.