Customized emails for customers have been a popular way for companies to build trust. Yet, many marketers seem torn on whether or not these types of personalized automated messages are beneficial. That’s surprising since a large amount of data seems to suggest...
150%. That’s the difference in conversion rates between organizations that have thorough strategic SEO plans in place and those that don’t. In a report published by MarketingSherpa, respondents that had a detailed process for performing search engine...
Sometimes, a technology emerges long before the world is ready for it. Usually, when this happens, the technology languishes and disappears, but occasionally it stubbornly sticks around long enough to be truly useful. Such is the case with animated gif images, those...
What does it take to get the most out of search marketing? It definitely takes being at the top of search results, but it hardly ends there. 88% of searchers click on a link if their exact searched for term appears in the results. 48% click if a brand appears more...
According to a 2012 study by AMR International, annual growth of U.S. B2B online marketing spend is expected to reach 14% by the end of 2012. Surprisingly though, only 50% of current B2B marketers formally analyze their metrics to judge ROI. That’s unfortunate...
