Virtually every brand we’ve met with in the last few months is hungry for new customers, the war for the customer is on. For more on growing your customer base, consider reading “Bigger is Better, How to Scale Up Customer Acquisition Smarter” an article we published...
While we’re all focused on delivering our holiday plan, every CMO I’ve spoken with in the last 3 months is focused on the same things. In 2016 “we need to achieve greater scale” –in other words, to get bigger. It would seem for sure, bigger is better. Bigger is...
Working with multi-channel retail organizations, we’ve experienced the frequent concern that online is competing with, or “cannibalizing” retail sales. It seems like a reasonable problem for those responsible for the P&L of the retail business to consider, same...
Remarketing (or, retargeting) is a tactic that many marketers have leveraged for some time now, and by this point all of us have probably at one point or another been “stalked” by ads from the likes of Zappos, Amazon and many others. Remarketing can be a...
Few things put customers as at-ease with using a brand as a testimonial from another customer. Some studies peg the boost to conversion rates at as high as 200%, though most caution that a 25-50% increase is more likely. With these kinds of numbers, marketers should...
Leverage your brand name with Yahoo’s Rich Ads in Search (RAIS) served on both Search.Yahoo.com and Bing.com. Currently, RAIS are only available using exact match, exclusively for brand terms. These ads appear in the first position only at the top of the SERP...
