Landing pages are a visitor’s ‘first impression’, much like a handshake, so, make it a good one. Offer value and be engaging. However, consumer expectations change. Consequently, it’s important your landing pages meet their expectations and...
You desperately want to play the role of alluring song siren to the leads…but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
You desperately want to play the role of alluring song siren to the leads…but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by. You are starting off from scratch; the only...
It started like any other day, I read some news, I copied the link to an article I thought was worth sharing (Paul the oracle octopus winning the 2010 FIFA World Cup is fascinating), and I pasted the link into my facebook status. Then I went back to the domain from...
Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing. The capabilities of web designers increase almost constantly as the broadband widths grow and...
Point blank, everything you do this year can and must be tracked. Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post). ...
