Based on this article, describing our company as an internet marketing company will soon be an incorrect description. Google TV is here and it will change the way we interact with TV and the internet forever.
Companies will have more choices than ever when it comes to measured marketing. It will require increased discipline, focus and commitment to benchmarking and testing. More options do not always mean more results. Many times it means companies stretch their marketing dollars to thin and don’t spend enough time and money thoroughly testing channels.
Stay disciplined- it’s a matter of business life and death.