Good news for the Internet Marketing Companies, search marketing’s ROI is strong according to Efficient Frontier, the largest independent research firm in the search marketing industry.
With the current economic environment causing advertisers to place an even greater emphasis on ROI for every dollar spent, the report showed advertisers increased ROI by 25% using search marketing while decreasing spending by 10.5%
According to David Karnstedt, President and CEO of Efficient Frontier, the current situation offers a unique opportunity for marketers as advertising budget cuts drop CPC’s but the number of customers searching online rises.
Rising ROI at a decreasing expense should ensure search marketing’s place in advertisers’ future marketing mixes. Especially as search engines increase efficiency as the world wide web, and therefore search marketers, expands.
All in all:
Search marketing continues to increase ROI for advertisers while decreasing costs.