When the Google Analytics team introduced Multi-Channel Funnel (MCF) reporting two years ago, it added a level of data on website visitors that gave online marketers better insight into how all of their marketing channels worked (or didn’t work) together to drive traffic to the website and ultimately take an action of economic value. We could now see the true impact of an advertiser’s marketing spend.

Today, the Google Analytics team launched a new feature that takes MCF reporting and goes a step further – or rather, one step BEFORE the clickstream even starts. We now have the ability to see how ad impressions on the Google Display Network impact website behavior. In other words, we can see if a prospect simply viewed (but did not click) a non-text ad, then through another channel ended up on an advertiser’s website and took an action of economic value.

Unlike other reporting enhancements in the past, Google Display Network Impression Reporting is not automatically available; there are a few steps which need to be taken to get that data into your Google Analytics account. As a Google Analytics Certified Partner, we have the knowledge and expertise to help you take advantage of this new feature, along with all the other powerful tools and reports that are built into Google Analytics. Contact us using the form on the right or at 866-897-MKTG and we’ll help you get started on the path to collecting data that is not only valuable but also actionable.