Acquiring new business is a critical function of web analytics and tracking, but equally important is maintaining existing customers and growing their lifetime value. Integral to that is measuring and drawing insights from how they interact with your corporate...
Recently, the Google Analytics team announced a new feature called Shortcuts. http://analytics.blogspot.com/2012/08/get-to-your-data-faster-announcing.html Most of us who use Google Analytics on a daily basis have a specific report they always look at, with the same...
A recent study published on Marketing Charts showed that 23% of top B2B marketers rate their corporate website as their top lead-generation tool, while 41% cite referrals and personal connections. If you’re in the former group, a strong analytics and tracking...
Few things put customers as at-ease with using a brand as a testimonial from another customer. Some studies peg the boost to conversion rates at as high as 200%, though most caution that a 25-50% increase is more likely. With these kinds of numbers, marketers should...
A recent study from MarketingSherpa showed that 68% of B2B companies haven’t yet identified their sales funnel, and 76% of B2B marketers don’t use any type of marketing automation. When studies routinely show that marketing automation consistently...
